The Alliance is in its pilot phase, ahead of the official launch in September 2026.

The Business Support Standards

One shared set of standards for business support

The benchmark the NBSA works to, so everyone who funds, employs or receives business support knows what good looks like.

A group of business advisers gathered around a workshop table reviewing a document together, with a workshop agenda on a flip chart behind them.
What the Standard is

The Business Support Standards are the benchmark the National Business Support Alliance works to for quality-assured business support. It defines what a competent business adviser knows and does: professional practice, client service and needs analysis, and commitment to continued professional development. Maintained by SFEDI, it's what every qualification, accreditation and register entry is measured against.

The Standards exist so that “quality-assured business support” stops being a phrase and becomes something specific, shared and checkable.

What the Standards cover

Finance literacy

Access to finance is the highest-consequence topic an adviser handles, and where poor guidance does the most damage. The Standard requires it at the core.

Delivery & project management

Modern business support runs on funded programmes with outputs and reporting. The Standard expects advisers who can manage delivery as professionally as they advise.

Aligned to what the national service measures

The Standards are mapped to the outputs of the Business Growth Service — so adviser competence and programme reporting finally speak the same language. An adviser who meets the Standard is competent in exactly what the national service, and the authorities funding local delivery, report on.

Who sets it

  • Set by — the Alliance, led by SFEDI and the National Enterprise Network
  • Qualification that proves it — SFEDI Awards’ Level 5 regulated qualification (Ofqual recognition in progress) (see The qualification)
  • Backed by — professional accreditation, a verified national register and ongoing CPD
  • Reviewed — co-developed and kept current with the Alliance’s founding members

Commit to the Standard

Founding members commit publicly to the Business Support Standard and help keep it current. Become one by putting a cohort through the qualification, grandfathering your existing accredited advisers, or joining as a centre.